Attract – Attract readers through one or more channels–social media, blog, advertising, or other method.At its heart is the “attractor”, the reader magnet. This process pulls the reader along the pathway of discovering you, your author platform, and your books. ACCESS is an acronym for attracting, captivating, connecting with, engaging, subscribing and satisfying readers. In Creative Self-Publishing, ALLi director Orna Ross explains that there are three kinds of marketing for authors: influencer marketing, algorithm marketing, and ACCESS marketing. Our inboxes are all bulging as it is, who really wants yet another email in their inbox? Reader Magnets and ACCESS Marketing Without a reader magnet, there's no motivation for your readers to sign up to your mailing list. One of the most effective ways of doing that is to have a reader magnet. It's one thing to sell a lot of books, but if you want to build a relationship with your readers, or if you want to nurture those readers in order to continue getting sales, then ensuring you have a method of contacting those readers is vital. ![]() Swipe files for social media posts or other communication templates.Courses / training in text, audio or video.infographics, checklists, cheatsheets, reports, quizzes Downloadable, printable resources e.g.e-books–chapters, whole books, in some cases whole libraries of e-books.The most common kinds of reader magnets are: Usually the magnet is a digital product, but it could also be a discount, a consultation or physical merchandise of some kind. Once there, you have a call to action inviting them to sign up. Like a magnet to iron filings, your giveaway attracts your reader and draws them in close. In essence, a reader magnet is something you give away to your readers in exchange for them doing something you want them to do–most commonly, signing up to your mailing list. It's one of those tech terms that catches on and makes sense if you understand it but creates confusion for everyone else. Marketing experts in the author-publishing space like Nick Stephenson took the term over from general marketing and adapted for writers and publishers and soon everyone was talking about reader magnets. The term “lead magnet” was coined by Leadpages, a company that provides a landing page service for digital commerce, in 2012. What is a reader magnet, AKA an ethical bribe, freebie, opt-in incentive, publication for prospects or sign-up offer? Why are they so important for book marketing? And how do you create one that works? These are the questions we will cover in today's post: The Alliance of Independent Authors Ultimate Guide to Reader Magnets for Indie Authors.
0 Comments
Leave a Reply. |